Strategic Branding & Creative Direction for Brands That Want to Stand Out.

I help brands define their market position, craft the right message, and lead creative campaigns that drive real growth.

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A computer screen displays a graphic design software with a brand identity project open, featuring multiple blue-themed design variations for a brand labeled 'APATIE'. The image includes different versions of the brand's logo and designs on a grid layout. The background shows a blurred bottle and some greenery out of focus.
A computer screen displays a graphic design software with a brand identity project open, featuring multiple blue-themed design variations for a brand labeled 'APATIE'. The image includes different versions of the brand's logo and designs on a grid layout. The background shows a blurred bottle and some greenery out of focus.
A flat lay composition of various packaging and design elements displayed on a green background. There is a black rectangular envelope, two white rectangular boxes with curved surfaces, and a white piece with wavy ridges. The items are positioned at diagonals, creating a dynamic layout.
A flat lay composition of various packaging and design elements displayed on a green background. There is a black rectangular envelope, two white rectangular boxes with curved surfaces, and a white piece with wavy ridges. The items are positioned at diagonals, creating a dynamic layout.
Two graphic print materials rest on a dark gray surface. One appears to be a folded booklet featuring bold red text and an abstract razor blade design with white and black wavy lines. The other is an unfolded brochure with information, elegant white typography against a black background, and illustrations, including event details and dates.
Two graphic print materials rest on a dark gray surface. One appears to be a folded booklet featuring bold red text and an abstract razor blade design with white and black wavy lines. The other is an unfolded brochure with information, elegant white typography against a black background, and illustrations, including event details and dates.
A minimalist packaging bag with a graphic design in light pink and orange hues. The print includes abstract shapes and a tree, with a circular red seal at the top center.
A minimalist packaging bag with a graphic design in light pink and orange hues. The print includes abstract shapes and a tree, with a circular red seal at the top center.
Brand Strategy

  • Brand Positioning

  • Audience & Persona Definition

  • Core Messaging & Value Proposition

  • Competitor & Market Analysis

  • Customer Journey Mapping

  • Brand Strategy Blueprint (20–30 pages)

A person is using a laptop, working on graphic design, with three similar-looking design templates on the screen. The setting appears to be indoors with natural light coming through sheer curtains. The person has brightly painted nails and a tattooed forearm, wearing a colorful checked fabric.
A person is using a laptop, working on graphic design, with three similar-looking design templates on the screen. The setting appears to be indoors with natural light coming through sheer curtains. The person has brightly painted nails and a tattooed forearm, wearing a colorful checked fabric.
Creative Direction

  • Moodboard Development

  • Visual Style Guide

  • Campaign Concepting

  • Creative Briefs

  • Art Direction for Content Production

  • Oversight of Visual Consistency

A close-up view of packaging with large, bold text partially visible. The design features a mix of patterns, with dots and textured surfaces. The dominant color scheme is grayscale.
A close-up view of packaging with large, bold text partially visible. The design features a mix of patterns, with dots and textured surfaces. The dominant color scheme is grayscale.
A man in a green shirt points at a board with various printed designs, possibly displaying water bottle mockups. Computer monitors with spreadsheet and email applications appear in the foreground, suggesting an office or design studio setting.
A man in a green shirt points at a board with various printed designs, possibly displaying water bottle mockups. Computer monitors with spreadsheet and email applications appear in the foreground, suggesting an office or design studio setting.
UI/UX Design

User-centered designs that improve digital experiences and engagement.

Consulting & Coaching

  • 90-minute Consulting Sessions

  • Monthly Brand Coaching

  • Campaign Reviews

  • Strategic Check-ins

  • Creative Feedback & Direction

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Book Your Session

Schedule a meeting to discuss your graphic design needs and explore creative possibilities together.

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Arash Panahi

Brand Strategist and Creative Director

Portfolio

Contact

Panahi.arash@gmail.com

+31 616 8586 66

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